I've been doing solo development for about 4 years. Recently, I've created 5 apps in 8 months with AI, and I feel that the speed of product development has increased exponentially. However, I've realized that the work after creating an app is not as easy as I thought. Deploying, operating, and maintaining apps still requires a lot of time and energy. Especially for app developers, it's common to create additional websites for privacy policies or SEO. You need to create images and descriptions for the app stores in each language, and repetitive tasks pile up like a mountain with every update.
I wanted to focus on the app product, but I found that web development and ASO data management took too much time. I also discovered that there are many solo and small development studios facing similar challenges.
What is Pabal?
Pabal (파발) is a communication system from Korea's Joseon Dynasty that delivered urgent news quickly. I borrowed this name to create a tool that manages all app-related information in one place and deploys everything to stores at once. I've integrated everything externally needed for apps: ASO, SEO, privacy policies, blogs, and more.
1. Studio Website Template
By connecting Google Play Store and App Store authentication to Pabal, you can create your studio page in just 10 minutes. You don't need to recreate app images and assets; you can fetch them directly using Pabal MCP. You can also use LLMs to improve ASO in multiple languages and use MCP to push directly to each store. What used to take hours of painstaking work to find assets now takes just a few minutes.
2. Global Multilingual App Updates
Post Black Belt, an app I've been developing for over 3 years, is a global app supporting more than 30 languages. There were so many things to do with each app update. I had to build the app, go into each app store console, write release notes in each language, and update ASO for each one if necessary.
Now, using Pabal, after building the app, I can simply open Cursor (or any MCP client) and write the update content, which then updates directly via each store's API. Since I no longer need to go back and forth between consoles, I can focus on app development.
3. SEO Through Blog Posts
Web traffic is just as important as ASO. One good way to improve SEO is to write blog posts. Previously, I had to manage websites separately and format content for each blog platform, which fragmented SEO. Now, when I write blog posts in Pabal, they're automatically reflected on the website, and I use the Google Indexing API to automatically request indexing from Google when the site is deployed.
Conclusion
Now, with Pabal, I can focus solely on app development. I hope to be able to pour all my energy into creating truly great products without worrying about deployment and operations.